The team at the edge of an open upper floor, looking out over the city at sunset

We help contractors lead their AI transformation and build the future of construction.

Our mission is to partner with contractors across the United States to help them run more projects, protect their margins and grow their business.

Results from the field.

From our work with general contractors, including Altero Construction in the Bay Area. Read the case study

Solutions deployed
0
Outcome accuracy
0%
One client's annual revenue, up from $12M
$0M

Our team.

We are independent and in-house. Construction judgment and software craft sit at the same table, which is how the fix ends up fitting the way your team actually delivers projects.

Portrait of Elie Al Chaer

Co-founder & Head of Customer Relations

Elie Al Chaer

Elie has managed over $2 billion in construction projects and runs Altero Construction, a Bay Area general contractor. He knows construction workflows from the inside, which keeps our work grounded in real project pressure, adoption and margin. He is the first person our clients talk to.

  • $2B+ in projects managed
  • Runs Altero Construction
Portrait of Noel Joseph

Co-founder & Head of Delivery

Noel Joseph

Noel has been head of product delivery at several California tech startups and brings deep experience managing technology projects. He turns a mapped workflow into working software and owns every release, from the first version on a live project through rollout.

  • California startups
  • Head of product delivery

The crew.

The people who scope, design, build and secure the software our clients run every day.

  • Portrait of Majd Roufail

    Majd Roufail

    Commercial Strategy & Sales Lead

  • Portrait of Uday Kumar

    Uday Kumar

    AI & ML Software Engineer

  • Portrait of Sonu Alex

    Sonu Alex

    Product Engineer

  • Portrait of Jomin J D

    Jomin J D

    Software Engineer

  • Portrait of Hrithuvinayak R

    Hrithuvinayak R

    Cyber Security Engineer

One team,
every discipline.

No hand-offs between an agency, a consultant and a vendor. The people who understand the job and the people who build the software work on the same engagement.

  • Construction operations

    How GC work really moves, from bid day to closeout.

    Elie Al Chaer
  • Commercial strategy

    Scoping what is worth building and the business case behind it.

    Majd Roufail
  • Product & delivery

    Workflow mapping, product design and shipping in short cycles.

    Noel JosephSonu Alex
  • Software, AI & ML

    Apps, integrations and the models behind drawing and document work.

    Uday KumarJomin J D
  • Security

    Keeping client data, access and integrations locked down.

    Hrithuvinayak R

Our philosophy.

Four beliefs behind every engagement, and how each one shows up on your project.

  • 01

    The operation comes first.

    We map how the work really moves, and who it slows down, before we design anything. The people running the job come first, not the feature list.

    IN PRACTICEEvery engagement starts with a map of your workflow.
  • 02

    Honest calls.

    Build, buy or fix: we recommend what pays off for your margins, even when the answer is a tool that already exists.

    IN PRACTICEThe plan is yours, even if we build nothing.
  • 03

    Live in weeks, not quarters.

    A first version goes into your team's hands early, then gets better every release from their feedback.

    IN PRACTICEFirst release on a real project in weeks.
  • 04

    People sign off.

    AI does the heavy lifting; our team runs the work for you, and an expert checks every result before it reaches you.

    IN PRACTICETested on real construction documents, reviewed before delivery.

Let's build
something
that ships.

Tell us about the workflow that costs your team the most time. We'll tell you honestly whether we can help.

Get in touch

Leave your name and work email. We'll reply within one business day with a few times for a 30-minute call.

Or email contact@customgcapps.com. See our privacy notice.